For example, it seems most Industry Mailing List readers of the National Enquirer don't want to admit they read it. Just ask people, "You read that tabloid stuff?" "No way! Not me." Maybe they're afraid of looking silly to others? Maybe their embarrassed to admit buying a paper with headlines like, "Brad Runs To Jen As Angelina Lays Down Industry Mailing List The Law." Perhaps they fear people will think they're too shallow? Un-sophisticated? Doesn't matter. What matters to the National Enquirer, of course, is that millions of readers each week buy it. Whether folks Industry Mailing List admit to reading tabloids or not there are a whole lot of those papers being sold.
So the old rule applies... Don't pay Industry Mailing List attention to what people SAY they do as much as what they DO. What's this got to do with direct mail? Plenty. If anyone should LOVE direct mail it would be a magazine editor. Direct mail is used to sell millions of magazine subscriptions Industry Mailing List each year. But check out what William Baldwin - - editor of Forbes magazine - - wrote in the July 4th 2005 issue: "The junk mail industry, says Chana Schoenberg in the story beginning on page 90, is giving a new lease on life to Xerox. This firm sells a $500,000 color Industry Mailing List printer ideal for customized advertising circulars.
Junk is a lucrative sector of Industry Mailing List the ad business, with a $51 billion annual volume that dwarfs the outlays for magazine advertising. Lucrative, and wasteful. I don't know if the catalogs I get from Land's End cost more to make than the shirts, but surely they weigh Industry Mailing List more. Between printing and mailing it costs at least half a buck to send a first-class pitch to someone. If 90% of the recipients chuck the envelope unopened into a wastebasket, then the pitchman is spending $5 just to get one advertisement read. Isn't there a better way of getting Industry Mailing List people's attention?...